Bikash Jain

About Bikash Jain

With over 15 years of experience spanning digital marketing, e-commerce, brand strategy, and product management, I specialize in driving digital transformation, scaling e-commerce businesses, and executing high-impact marketing campaigns. My expertise lies in leading 360° digital strategy, media buying, full-funnel performance marketing, and AI-driven automation to accelerate business growth.Currently, as Senior Marketing Manager at DS Group, I oversee multi-million-dollar digital campaigns, managing brands like LuvIt, Pulse, Pass Pass, and Silver Pearls across search, social, display, video, and programmatic platforms. I have successfully scaled quick commerce sales by 95% in 9 months, doubled D2C revenue through SEO, CRO, and automation, and optimized ROAS from 2.5 to 3 through precise media investments. Additionally, I spearhead video content marketing and OTT advertising, leading TVC promotions, YouTube, and social media campaigns to enhance brand visibility and recall.My experience spans FMCG, retail, education, and finance, where I have led digital and brand marketing strategies, content development, and CRM operations. With hands-on expertise in AI-driven marketing, AR/VR, marketing automation, and data analytics, I have successfully integrated emerging technologies into marketing initiatives to optimize customer acquisition, engagement, and retention.Beyond marketing, I am a consultant and mentor, offering expertise in digital transformation, e-commerce growth, brand marketing, go-to-market strategy, and leadership coaching. I am passionate about leveraging technology for business growth and educational innovation, having collaborated with prestigious institutions like RBI, IIM Calcutta, IIT Bombay, IIMC Delhi, MICA Ahmedabad, and leading global organizations like Deloitte & EY. Expertise: Digital Marketing | E-commerce & D2C Growth | AI & Automation | Performance Marketing | Media Buying | SEO & CRO | OTT & TVC Promotions | Brand Strategy | Thought LeadershipI am always open to collaborations, consulting opportunities, and discussions on digital innovation. Let’s connect!

Experience

1. Sr Manager - Marketing

   DS Group

   Dec 2022 — Present · Noida, IN

   Leading digital and eCom marketing for select confectionery brands including Pass Pass Pulse Candy, LuvIt Chocolate, Chingles Chewing Gum etc.

Education

• Indian Institute of Technology, Delhi

  Certificate in Project Management, Project Management

  2014 — 2014

• St. Columba's College

  Bachelor's Degree, Mathematics (Science)

  2002 — 2005

• ICFAI University

  PGDTD

• Harvard University

  Program, Exercising Leadership: Foundational Principles

• Great Lakes Institute of Management

  Post Graduate Program, Strategic Digital Marketing

Skills

• Qualitative Research
• Management
• Team Building
• Research
• Ms Visio
• Time Management
• Soft Skills
• Organizational Development
• Mathematics
• Instructional Designer
• Microsoft Excel
• Nvivo
• Social Networking
• Sales
• Product Promotion
• Educational Technology
• Project Management
• K-12
• Leadership
• Project Planning
• Leadership Development
• Teamwork
• Team Management
• Human Resources
• Email Ettiquete
• Strategy
• Nlp (Neuro-Linguistic Programming)
• E-Learning
• Budgets
• Corporate Communications
• Public Speaking
• Virtual Collaboration
• Event Management
• Training
• Operations Management
• Corporate Presentation
• Performance Management
• Employee Training
• Google Apps for Education