Bikash Ranjan Panda
Agrochemical Sales & Marketing Professional | Crop Protection, Soil Health & Sustainable Agriculture | Driving Sales Growth ,Product Promotion & Farmer Engagement |
- Role
- Market Development Officer(Mdo) at UPL
- Location
- Brahmapur, OD, IN
- LinkedIn followers
- 500 followers
About Bikash Ranjan Panda
I am Bikash Ranjan Panda, an agribusiness professional with 3+ years of experience in…
Experience
Market Development Officer(Mdo)
Jul 2022 — Present · Ganjam district, IN
Conducted in-depth market research to identify potential markets and assess customer needs.Analyzed market trends, crop patterns, and pest outbreaks to identify opportunities for product development.Designed and implemented marketing strategies to promote agrochemical products.Organized product launches, field demonstrations, and farmer meetings to enhance awareness.Developed promotional materials, including brochures, leaflets, and technical bulletins, to support marketing efforts.Managed relationships with distributors, dealers, and retailers to improve market penetration.Identified and explored new market segments to strengthen market position.Generated farmer-centric activities such as meetings, mega campaigns, and product demonstrations.Provided technical guidance to farmers and dealers on the safe usage of agrochemical products.Conducted training programs for farmers to enhance knowledge and maximize product benefits.Collected competitor intelligence, including product pricing and promotional strategies.Gathered feedback from farmers and distributors to improve product performance and customer satisfaction.Provided actionable insights and market recommendations to senior management.Successfully launched and promoted new products in targeted markets.Coordinated field trials to demonstrate product efficacy and safety to farmers.Ensured compliance with all regulatory guidelines for agrochemical product sales and usage.Enhanced supply chain efficiency by monitoring product availability and distributor inventory.Improved channel efficiency through strategic extensions and optimization efforts.Tracked and analyzed the performance of marketing campaigns and activities.Prepared and presented detailed reports, including MIS reports, for management review.
Education
Maharishi Markandeshwar (Deemed to be University) Official
Master of Business Administration - MBA, Agri-Business Management and Marketing Management
CTTC, BHUBANESWER
MASTER CERTIFICATE IN CAD/CAM
2019 — 2020
Vignan's Institute of Technology & Management
Bachelor of Technology - BTech, Mechanical engineering
2012 — 2016
Tara Tarini College, Purushottampur
+2 SCIENCE, MATH, BIOLOGY, CHEMISTRY, PHYSICS, ODIA, ENGLISH,
2010 — 2012
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