Bijoe G.
Global Marketing Leader
- Role
- Avp-global Markets-digital Marketing & Martech at Infosys
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Bijoe G.
Bijoe George is a transformational marketing leader with over two decades of experience at the intersection of AI, data strategy, and digital marketing. As Global Head of Digital Marketing & MarTech at Infosys, he is driving the next wave of AI-led marketing, personalization, and enterprise digital marketing transformation. In his current role, Bijoe is leading AI-first initiatives that are reshaping Infosys’ marketing strategy—from building AI-powered digital experiences to harnessing MarTech for hyper-personalized engagement. A key pillar of his work is developing a robust data strategy to fuel AI-driven insights, ensuring marketing efforts are intelligent, predictive, and outcome-oriented. By integrating first-party data, advanced analytics, and AI models, he is enabling smarter decision-making, enhanced customer experiences, and marketing automation at scale. A keen follower of MarTech and AdTech innovations, Bijoe has deep expertise in digital strategy, personalization, and omnichannel marketing. His multi-channel experience spans UX, design, content, analytics, and growth marketing—helping Fortune 500 companies navigate the evolving digital landscape. Over the years, Bijoe has shaped marketing strategies for some of the world\'s most iconic technology brands, including Cisco, HPE, HP Inc, Intuit, Microsoft, Citrix, AMD, and Wipro, alongside consumer brands like Unilever, Citibank, and Titan Industries. At Cisco, Bijoe played a pivotal role in driving digital marketing transformation across India, SAARC, and the APJ region. He led the shift toward real-time, personalized marketing to optimize demand generation and customer engagement. As Head of Digital for APJ, he spearheaded brand and digital strategy, ensuring data, and content worked together to deliver seamless omnichannel experiences. His leadership was instrumental in positioning Cisco as a trusted partner for digital transformation and scaling digital marketing initiatives across APJ. An inclusive and inspirational leader, Bijoe thrives on building high-performing teams that embrace AI, data, and creativity to unlock new growth opportunities. His passion lies in learning, unlearning, and relearning—a mindset that drives his approach to AI in marketing, data strategy, and the future of digital engagement.
Experience
Avp-global Markets-digital Marketing & Martech
Apr 2024 — Present · Bengaluru, IN
Education
Christ College, Bangalore
BBM
Indian Institute of Management Nagpur
Postgraduate Degree
2021 — 2022
XLRI Jamshedpur
MDP-Relationship Marketing
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