Bob Fish

About Bob Fish

My purpose is to put a name, a face, and a place for every cup of coffee you drink.Our mission is to empower consumers to be the positive change agent for poverty and the environment, in coffee producing countries around the world.Our vision is to improve the green bean coffee-buying model from a commoditized marketplace to a direct-trade marketplace, creating both economic and environmental sustainability for all participants in the coffee supply chain I began life as part of a family that lived in many places in the United States and Europe, by the age of 17 when I started college at Michigan State University, we had moved 13 times. I put myself through MSU by working at a local family style pancake house restaurant. By the time I graduated I was the General Manger of that restaurant and two years later, after helping them grow from 1 to four locations I owned the third one. I took a year off, and created with my co-founder Mike McFall the concept BIGGBY COFFEE. we started with one locations in 1995, added a second in 1997, and started franchising in Today (11••••25) we are 100% franchised and have over 450 cafes open in Michigan, Ohio, Indiana, Illinois, Wisconsin, Idaho, Kentucky, Tennessee, Virginia, North Carolina, South Carolina, Georgia, and Florida. We are privately held without compromise, and continue to grow. In 2018 my wife Michelle Fish and I co-founded One BIGG Island in Space to change the way coffee is bought and sold by the coffee industry itself (see above). We embrace a Farm-Direct model and have been responsible for over 4.5 million pounds being bought and sold directly from coffee producers directly to the end user. We continue to add new Farm Partners every year.

Experience

1. Co-founder

   BIGGBY COFFEE

   Mar 1995 — Present

Education

• Michigan State University

  HB, Hospitality

  1981 — 1989

Skills

• Hospitality
• Online Advertising
• Social Networking
• Social Media Marketing
• Marketing Communications
• Customer Service
• Contract Negotiation
• Franchising
• Public Speaking
• Sales Management
• Social Media
• Advertising
• Nonprofits
• Creative Writing
• Team Building
• Management
• New Business Development
• Marketing
• Public Relations
• Business Strategy
• Entrepreneurship
• Sales
• Strategic Planning
• Marketing Strategy