Bidisha Pal
Performance Marketer | Paid advertising Specialist | 2 Years of Digital Marketing | Data Driven Enthusiast | Experienced in generating leads and building brand awareness to drive growth | Serving Notice Period
- Role
- Paid Search Specialist at Realatte
- Location
- Thane, IN
- LinkedIn followers
- 500 followers
About Bidisha Pal
Results-driven Performance Marketing Specialist with 2 years of experience in lead generation and branding. Proven expertise in driving brand awareness, generating quality leads, and aligning client needs with campaign goals. Skilled in managing ads across Google Ads, Meta Ads, and Native Platforms (Taboola, Columbia, Quora, etc.), as well as utilizing Excel for data analysis and Google Looker Studio for visualization. Adept at optimizing campaigns, collaborating with vendors, and ensuring client satisfaction through effective strategy execution. Currently serving my notice period after after securing an opportunity with a leading media agency.
Experience
Paid Search Specialist
Jan 2024 — Present · Mumbai, IN
Collaborated with premium brands like Raymond Realty, Raunak Group and more to develop impactful advertising strategies, enhancing lead generation and improving campaign performance. Maximized reach and engagement through Google Ads, Meta Ads, and native platforms while optimizing websites with Microsoft Clarity and SemRush to drive better keyword reach and conversions. Designed interactive dashboards using Google Looker Studio to provide clients with actionable marketing insights.
Education
Anand Vishwa Gurukul College
Bachelor of Information Technology - BSc IT
2020 — 2023
Holy Cross Convent High School - India
High School Diploma
2018 — 2019
RAMNIRANJAN JHUNJHUNWALA COLLEGE
Associate of Science - AS
2019 — 2020
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