Chris Biddeson
Vice President Business Development @Quikcard
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WORK HISTORY
Vice President Business Development @Quikcard
Edmonton, AB, CA
As Vice President of Business Development at Quikcard, I lead national growth and marketing strategies for a Canadian health benefits provider. My role spans broker engagement, digital marketing, and cross-functional leadership across sales, client services, and product development. I oversee proposal management, CRM systems, campaign execution, and sales enablement tools while contributing to the positioning of HSAs, WSAs, Flex Accounts, and group benefits solutions. I also represent Quikcard at industry events and support executive-level strategic planning.
EDUCATION
Ivey Business School Executive Education
TELUS PSO Mastery Program
Dale Carnegie
High Impact Presentations
Global Knowledge Training
Microsoft Dynamics CRM 2015
Keldar Leadership Solutions
High Performance Sales
Keldar Leadership Solutions
High Perfromance Leadership
ASM International
Metallurgy
Mount Royal University
Business Process Management
Queen's University
Sales Managment
UBC Sauder School of Business
Balanced Scorecard
SKILLS
ABOUT CHRIS BIDDESON
I’m a growth-focused executive leader with 20+ years of experience building revenue engines, strategic partnerships, and scalable systems. At Quikcard, I rebuilt the national growth function, implementing structured sales operations, modern CRM systems, and partnership strategies that significantly expanded market reach and opportunity pipeline. My experience spans business development, technology, and operations, leading initiatives across product development, API integrations, automation, and digital growth strategies including SEO and AI-enabled engagement. A core focus of my work is building and executing strategic partnerships and integrated platform solutions, working cross-functionally to ensure initiatives are scalable and aligned with long-term business goals. Quikcard has been delivering flexible, cost-effective employee benefit solutions to Canadian businesses for over 35 years. We support organizations of all sizes by making it easier to invest in the health and well-being of their teams, while maximizing value and minimizing administration. Our model centers around Health Spending Accounts (HSA), Wellness Spending Accounts (WSA), Flexible Spending Accounts (FSA), and hybrid Administrative Services Only plans (ASO), providing employers with cost control and tax efficiency while giving employees flexibility and choice. We complement this with integrated solutions including Employee Assistance Programs (EAP), Medical Second Opinion services (MSO), Virtual Care (VC), and member-focused enhancements through our TotalRewards+ platform. Outside of industry, I am a sessional instructor at the University of Alberta, teaching in the areas of Technology-Enabled Business Process Management and IT Project Management. I’m always open to conversations around growth strategy, partnerships, digital transformation, and building high-performing teams.
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