Josephina Zhenni Bian

About Josephina Zhenni Bian

As a results-driven Business Development professional with over 6 years of experience in the logistics and e-commerce sectors, I thrive at the intersection of strategy, relationships, and innovation. From scaling market entries to driving revenue growth, my career journey has been defined by a commitment to excellence and a passion for delivering measurable results.I began my career contributing to the foundational growth of UniUni, helping to establish its presence in the competitive logistics market in Canada. Over the years, I progressed into leadership roles, spearheading UniUni’s U.S. market entry and achieving a 2300% growth in shipments during 2023. My ability to navigate complex negotiations has led to long-term partnerships with global leaders like Temu, TikTok, SHEIN and AliExpress.Building on my experience in last-mile logistics, I later expanded into end-to-end fulfillment and supply chain solutions. I currently work with Cainiao Supply Chain US, focusing on 3PL warehouse and fulfillment solutions for retailers and e-commerce brands in North America. My role includes designing scalable fulfillment solutions, developing pricing strategies across inbound, storage, and outbound operations, and managing enterprise-level RFPs and strategic partnerships.Fluent in both Mandarin and English, I specialize in bridging international markets, crafting tailored solutions, and securing contracts that drive mutual success. Leveraging advanced tools like Salesforce, Power BI, and Tableau, I ensure my strategies are data-driven and aligned with client needs.Highlights of my expertise include- Building and retaining strategic partnerships with over 20 enterprise clients across diverse markets- Leading pricing and SLA negotiations that optimize operations and increase profitability- Managing cross-functional global teams across operations, finance, legal, product and technology to execute large-scale logistics programs and achieve cohesive, high-impact results.I am passionate about helping logistics and e-commerce companies scale through smarter supply chain strategies. Whether expanding into new markets, refining operational efficiency, or building strategic partnerships, I bring an entrepreneurial mindset and a collaborative approach to every challenge.Let’s connect to explore opportunities to drive growth, create value, and build lasting partnerships in the logistics and e-commerce landscapes.

Experience

1. Senior Business Development Manager

   Cainiao Group

   Apr 2025 — Present · Fontana, CA, US

   Built and scaled a North America 3PL client portfolio from 0 to ¥77M+(~$1M+) fulfillment revenue within the first 10 months• Secured strategic partnerships with major enterprise clients including TikTok FBT, POIZON, and GenHigh, managing full-cycle RFP processes, commercial negotiations, and contract execution• Designed end-to-end 3PL fulfillment solutions covering inbound receiving, storage strategy, outbound handling, and value-added services for high-volume e-commerce clients• Developed pricing models and cost structures across inbound handling, storage (CBM-based), outbound fulfillment, and VAS to ensure operational scalability and margin sustainability• Led cross-functional collaboration across warehouse operations, finance, legal, product, and technology teams to launch and scale large fulfillment programs across multiple U.S. fulfillment centers

Education

• Shanghai Pinghe Bilingual School

  High school

  2005 — 2017

• University of Southern California

  Master of Science - MS, Communication Data Science

• Simon Fraser University

  Bachelor of Arts - BA, Communication and Media Studies