Bianca Shambley
Senior Growth Marketer | Former Red Hat & SoftwareOne
- Role
- Senior Marketing Manager, Enterprise at Skillsoft
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Bianca Shambley
12+ years experience in B2B technology / software / SaaS marketing. 4+ experience in leading teams focused on driving revenue through strategic integrated marketing campaigns. Proven track record of optimizing marketing mix and improving conversion rates throughout the marketing funnel. Skilled in designing and executing globally scalable demand generation programs. Pipeline obsessed!Areas of Expertise:Growth marketingDemand generationB2B marketing strategyGlobal campaign management Partner marketing Technology buyer personas from Developer to CIO Marketing funnel conversion optimizationBudget & cost management Lead Scoring & attributionAccount based marketingTeam Leadership & mentoring, coachingWaterfall forecasting
Experience
Senior Marketing Manager, Enterprise
Jan 2026 — Present
Education
Meredith College
Bachelor of Arts (B.A.), Mass Communication/Media Studies
2012
Skills
- Social Media
- Marketing
- Public Relations
- Management
- Public Speaking
- Salesforce.com
- Time Management
- Event Management
- Program Management
- Online Marketing
- Press Releases
- Sports Marketing
- Microsoft Office
- Media Relations
- Eloqua
- Libreoffice
- Mac Os X
- Wordpress
- Zimbra
- Media Buying
- Discoverorg.com
- Peoplelinx
- Mojo
- Oracle E-Business Suite
- Digital Marketing
- Marketing Strategy
- Social Selling
- Qlikview
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