Bianca Pascual
Account Director @Ogilvy Germany
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WORK HISTORY
Account Director @Ogilvy Germany
Frankfurt, DE
Part of the WPP Global All-stars team for Milka driving seasonal and equity integrated marketing campaigns. • Cultivate relationships with senior regional and global stakeholders, translating complex challenges into actionable strategies. • Champion cross-agency collaboration, fostering a high-performance culture among a global team of specialists.Senior Program Manager for CX Projects (Ogilvy Consulting)08/2021 – 06/2025 • Managed large-scale, multi-market CX programs, working closely with consultants, third party delivery teams, and client stakeholders to ensure consistent execution and quality across markets• Supported consultants on CX programs and initiatives, including service innovation programs, market trend analysis, behavioral science-led content development, multi-market qualitative competitive analysis, referral program assessments, and various acquisition and retention program strategies• Established operational frameworks and planning processes to optimize resourcing, improve efficiency, and support project delivery• Led commercial management and performance tracking, ensuring financial transparency and continuous improvement in profitability
EDUCATION
Ateneo de Manila University
Bachelor of Arts, Communication
De La Salle University
Master, Marketing Communications
SKILLS
ABOUT BIANCA PASCUAL
I bring with me years of experience developing marketing and business strategies for leading global brands. As project management lead, I am a natural problem solver and proactively find efficient solutions. I enjoy the most bringing my projects to life and creating strategies that would resonate with people.
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