Bianca Nicoletti
Assistant Brand Manager, Elevated Breads (Villaggio, Stonemill, Natural Bakery) @Bimbo Canada
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WORK HISTORY
Assistant Brand Manager, Elevated Breads (Villaggio, Stonemill, Natural Bakery) @Bimbo Canada
Etobicoke, ON, CA
Manage brand strategy development and execution across Villaggio, Stonemill, and Natural Bakery, driving market share, topline growth, and profitability.Lead cross-functional collaboration with R&D, QA, Regulatory, Sales, Supply Chain, and Finance to ensure seamless retail execution and achievement of brand goals.Manage local communications, including media planning, influencer partnerships, and digital/social content to expand brand reach.Work with agency partners to execute integrated campaigns, monitor performance, and adjust strategies based on market insights and competitor activity.Oversee brand operations, track performance metrics, and manage budgets to ensure cost-effective execution and maximize ROI on marketing initiatives.
EDUCATION
Sheridan College
Diploma
Telfer School of Management at the University of Ottawa
Honours Bachelor of Commerce - BCom
Cawthra Park Secondary School
Dance Major
ABOUT BIANCA NICOLETTI
Results-driven CPG Assistant Marketing Manager with 3+ years of experience driving growth and executing successful marketing campaigns. Skilled in developing integrated marketing campaigns, managing cross-functional teams, and driving brand growth through retail activations and product launches. Telfer School of Management, University of Ottawa graduate holding a Honours Bachelor of Commerce with a double major in Marketing and Human Resources. If you’d like to connect please reach out via email (b••••••••@outlook.com) or send me a private message!
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