Bianca Morrison

About Bianca Morrison

Fairy Brandmother, at your service.Bianca is a dynamic creative, account director, multidisciplinary media maven, consumer brand expert, and seasoned event producer with over 12 years of relevant industry/agency experience. She\'s notably skilled in strategic planning, multicultural marketing, and executing omnichannel campaigns with a reputation for results and a fascination for conceptualizing innovative, immersive moments that inject her clients into the cultural zeitgeist. This Peak Millennial Black woman is a tenured team builder, culture curator, trend spotter, and capable leader who quickly and easily inspires the trust, confidence, and respect of clients and colleagues. Simply put, she is an architect of happy endings.Her client history is vast including major brands, breakout start-ups, and celebrity names like Baby Dove, T.J. Maxx, Marshalls, HomeGoods, NAACP, Martell Cognac, Mezcal Uníon, Stitch Fix, MacKenzie-Childs, Belvedere Vodka, American Express, Alice + Olivia by Stacey Bendet, Grand Seiko, Chanel, Booking.com, Tiffany & Co, Beefeater Pink, 1 Hotels, S by Serena Williams, Gillette, BACARDI Facundo Rum, D’USSÉ, LAGOS Jewelry, Kehinde Wiley, Janelle Monaé, Swizz Beatz, Davido, BROWN GIRL Jane, USUAL Wines, Cloud Paper, Mosaic Foods, Bean Box, Who Gives A Crap, plus more.

Experience

1. Vice President Multicultural

   Edelman

   Mar 2024 — Present · Houston, TX, US

   Executive-level PR + marketing counsel for all Edelman clients looking to authentically engage from a multicultural POV. Driving inclusive, culturally resonant strategies that connect brands with diverse audiences in meaningful ways.Clients: Dove, Baby Dove, T.J. Maxx, Marshalls, HomeGoods, Vaseline, NAACP

Education

• Florida International University

  Master's Degree, Global Strategic Communications

  2013 — 2015

• Florida International University

  Bachelor's Degree, Marketing

  2009 — 2013

Skills

• Social Networking
• Social Media Measurement
• Social Media Marketing
• Creative Concepts
• Integrated Marketing
• Strategic Communications
• Social Media
• Advertising
• Public Relations
• Customer Service
• Google Adwords
• Media Planning
• Marketing Strategy
• Event Planning
• Event Management
• Consumer Behavior
• Brand Development
• Public Speaking
• Marketing Management
• Microsoft Office
• Sales
• Facebook