Bianca Kennedy

WORK HISTORY

EDUCATION

ABOUT BIANCA KENNEDY

I am an accomplished business leader, with a proven track record of success, accelerating financial and operational results for industry associations, as well as large-scale B2B and B2C events. My specialized skill set, built over a 20-year career, in both the for-profit and not-for-profit sectors, includes business development, marketing and communications, sponsorship management, contract negotiation, project-management, program development, membership engagement, event production, industry advocacy, government relations, public relations, financial management, cross-functional team management, association governance, and more. Being completely bilingual (EN and FR), I bring the highest level of service and efficacy to stakeholder relations, including public and private partners, community leaders and the general public. Named by Biz Bash as one of 2021’s most influential experiential marketing professionals in Canada, I am known as a trailblazer that accelerates relationships and commerce, while building community, through engaging brand experiences. A strategic thinker and tactical executor, I am known for my: Unrelenting Energy and Enthusiasm - aligning teams around a shared vision, and developing strategies and structures that deliver on priorities and objectives. Customer-Centricity - exceeding stakeholders\' expectations through clear and transparent communications, as well as a relationship-focused approach. Reliability and Accountability - prioritizing goals, overcoming challenges, taking initiative and assuming responsibility for results. Demonstrated Leadership - motivating, mentoring and coaching internal and external teams to perform at their highest potential. In between developing immersive marketing campaigns, championing industry advocacy priorities, executing large-scale events, and leading cross-functional teams, you can find me chasing fresh powder on the ski hills in the winter or riding one of my motorcycles in the summer.