Bianca Cuevas
Brand Director @K-Swiss Global Brands
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WORK HISTORY
Brand Director @K-Swiss Global Brands
Los Angeles, CA, US
Leading strategic growth initiatives for Palladium footwear in the Americas region. Establishing new distribution networks and strengthening relationships with major retailers, achieving a 53% brand margin while managing a $2M marketing budget. Transforming the business from item-driven to a year-round multi-category brand, aligning global strategies with local customization. Increasing digital sales and expanding into 5 new South American countries while maintaining 100% team retention. Successfully transitioning the brand from fragmented regional operations to a unified global powerhouse, harmonizing digital and wholesale narratives and fostering strong relationships in the fashion and sport lifestyle segments.
EDUCATION
Lasell College
Fashion Business & Event Planning
London College of Fashion, University of the Arts London
Business
ABOUT BIANCA CUEVAS
Passionate brand builder and marketer with a talent for turning creative visions into revenue-driving realities for brands. My superpower? Building meaningful relationships and transforming data into actionable insights that fuel connections & impactful campaigns. Committed to championing DE & I —ensuring every voice & story has a seat at the table. I believe great brands don’t just sell products; they inspire change and foster community. On a personal note, I’m an avid runner, animal advocate, with a passion for health + wellness.
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