Bianca Garcia
EVP, Head of Paid Media @Orchestra
Signup · Get unlimited contacts
WORK HISTORY
EVP, Head of Paid Media @Orchestra
Boston, MA, US
Head of global paid media capability
EDUCATION
Harvard University
Master's degree, Journalism
Saint Pedro Poveda College
High School Diploma
University of the Philippines
BS, Business Administration
UMass Boston
MBA, Marketing
SKILLS
ABOUT BIANCA GARCIA
Driving Media Strategy and Growth With 20+ years leading data-driven, audience-first paid media strategies across award-winning agencies and in-house teams, I’ve built and scaled media practices that deliver measurable business impact. Over the past decade, I’ve been Head of Paid Media at my last three agencies, helping brands and revenue grow.At Orchestra, a modern communications agency built for the new media landscape, I lead Paid Media across diverse sectors, from consumer and B2B to education, financial services, real estate, and more. My focus: helping brands cut through the noise with full-funnel, omnichannel strategies.Core Strengths: Strategic + Empathetic: Building inclusive, high-performing global teams Data-Driven: Leveraging analytics and measurement frameworks for results Integrated: Aligning paid with earned and owned media to scale initiatives and drive continuous improvementIndustry Experience: Consumer: Victoria’s Secret, ASICS, Saucony, Harley-Davidson, Cuisinart Tech & B2B: Akamai, Comcast, Code42, Teradata, Prologis Regulated Sectors: Finance, healthcare, and governmentBeyond Work: Food enthusiast and skincare devotee (@confessionsofachocoholic) Board member at AllWorthy, advancing accessibility and inclusion Lifelong traveler inspired by culture, cuisine, and creativity Reach out if you want to talk media innovation, leadership, and food.Key Skills: ABM | B2C | B2B | Omnichannel Strategy | Performance Marketing | Integrated Investments | Growth & Acquisition | Revenue Management | DEI
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.