Bianca Garcia
Head of Paid Media | Driving Media Strategy & Growth
- Role
- EVP, Head of Paid Media at Orchestra
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Bianca Garcia
Driving Media Strategy and Growth With 20+ years leading data-driven, audience-first paid media strategies across award-winning agencies and in-house teams, I’ve built and scaled media practices that deliver measurable business impact. Over the past decade, I’ve been Head of Paid Media at my last three agencies, helping brands and revenue grow.At Orchestra, a modern communications agency built for the new media landscape, I lead Paid Media across diverse sectors, from consumer and B2B to education, financial services, real estate, and more. My focus: helping brands cut through the noise with full-funnel, omnichannel strategies.Core Strengths: Strategic + Empathetic: Building inclusive, high-performing global teams Data-Driven: Leveraging analytics and measurement frameworks for results Integrated: Aligning paid with earned and owned media to scale initiatives and drive continuous improvementIndustry Experience: Consumer: Victoria’s Secret, ASICS, Saucony, Harley-Davidson, Cuisinart Tech & B2B: Akamai, Comcast, Code42, Teradata, Prologis Regulated Sectors: Finance, healthcare, and governmentBeyond Work: Food enthusiast and skincare devotee (@confessionsofachocoholic) Board member at AllWorthy, advancing accessibility and inclusion Lifelong traveler inspired by culture, cuisine, and creativity Reach out if you want to talk media innovation, leadership, and food.Key Skills: ABM | B2C | B2B | Omnichannel Strategy | Performance Marketing | Integrated Investments | Growth & Acquisition | Revenue Management | DEI
Experience
EVP, Head of Paid Media
May 2025 — Present · Boston, MA, US
Head of global paid media capability
Education
Harvard University
Master's degree, Journalism
2010 — 2014
Saint Pedro Poveda College
High School Diploma
1994 — 1998
University of the Philippines
BS, Business Administration
1998 — 2002
UMass Boston
MBA, Marketing
2004 — 2006
Skills
- Digital Media
- Search Engine Marketing (Sem)
- Marketing Communications
- Advertising
- Magazines
- Sem
- Publishing
- Online Marketing
- Email Marketing
- Social Media
- Digital Strategy
- Marketing
- Digital Marketing
- Media Buying
- Blogging
- Lead Generation
- Online Advertising
- Interactive Marketing
- Mobile Marketing
- Google Analytics
- Media Planning
- Content Strategy
- SEO
- Social Media Marketing
- Strategy
- Integrated Marketing
- New Media
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