Bianca Catherina Staub

About Bianca Catherina Staub

Passionate about driving impactful marketing strategies and leveraging cutting-edge AI technology to drive growth and innovation in the digital landscape.My areas of expertise include: Drive customer awareness and engagement by developing and implementing targeted, imaginative marketing initiatives Strategically collaborate with cross-functional teams to manage projects that optimise brand visibility Extensive experience in product and market launches, international expansions and building global brands Operate globally across start-ups, as well as rapidly growing and established companies End-to-end project management from conceptualisation to evaluation Build and maintain key stakeholder relationships, strengthening networks to anticipate and meet client expectations⇒ I am keen to engage with like-minded professionals, so please do connect with me or send me a direct message.

Experience

1. Product Marketer & Vertical Marketing Lead Uki - Ads Marketing

   Google

   Feb 2022 — Present · London, GB

   Key SuccessesSpearheaded Google\'s marketing strategy and activations for key verticals (Retail, Travel, Finance) in the UK market, driving growth and brand visibility across platforms including YouTube, Search, and Apps.Led Retail Partnership initiatives, orchestrating events, PR, and research efforts to foster strategic alliances and enhance client engagement.Collaborated closely with local and regional internal teams to leverage consumer research & insights to craft compelling messaging, positioning, narratives, and marketing assets that resonate with target audiences.Empowered sales team with tailored vertical-specific insights, sales enablement, and activations to facilitate product adoption by strategically capitalising on peak selling periods throughout the year.Played a pivotal role in cross-functional teams to successfully launch new Google features in the UK market, ensuring seamless integration and maximum impact.Managed external agencies to bring the Google magic to life through innovative marketing campaigns across various formats, channels, and touchpoints, amplifying the Google brand presence.

Education

• Imperial College London

  MSc Innovation, Entrepreneurship & Management, Business

  2013 — 2014

• Columbia University

  Bachelor of Arts, Economics and Philosophy

  2007 — 2010

• Saïd Business School, University of Oxford

  Oxford Artificial Intelligence Programme, Artificial Intelligence

• ESSEC Business School

  Master of Business Administration (MBA), International Luxury Brand Management

  2014 — 2015

Skills

• Skin Care
• E-Learning Platform Design
• Marketing Consultancy
• Digital Communication
• Social Networking
• Brand Awareness
• Web Content Management
• Team Leadership
• Italian
• Magento
• Blogging
• Rebranding Strategy
• Photoshop
• Research
• Project Management
• Luxury Brand Management
• Consumer Engagement
• User Engagement Strategies
• Business Strategy
• Management
• Marketing
• Travel Retail
• Digital Photography
• Digital Marketing
• Marketing Strategy
• Online Content Creation
• User Experience Design
• Online Marketing
• French
• Start-Ups
• Retail Strategy
• Website Development & Launch
• Rfid Technology
• Social Media
• Digital Innovation
• Entrepreneurship
• Strategy Development
• Omni-Channel Retail Planning
• Innovation Management
• Cosmetics