Bianca B.

About Bianca B.

Good marketing can get attention. Great marketing keeps it. That’s the space I’ve spent my career working in. I’m a marketing strategist with 12 years of experience across media, membership organizations, higher education, and small business marketing. My background includes marketing strategy, audience growth, email and lifecycle marketing, content strategy, SEO, digital monetization, website management, and AI workflow optimization.In my current role, I work across high-traffic digital platforms supporting audience engagement, content performance, monetization initiatives, and workflow improvements. My work includes content distribution strategy, search-driven content, affiliate commerce, campaign support, and AI-assisted systems that improve efficiency and scalability.Earlier in my career, I developed the first comprehensive marketing strategy for a global membership organization, where I worked across lifecycle marketing, event promotion, website management, analytics, and executive communication. I’ve also supported small businesses through high-volume marketing execution and customer-facing asset development during periods of rapid operational change.I’m especially interested in the intersection of strategy, systems, audience behavior, and communication. I enjoy building marketing programs that are not only creative, but also structured, measurable, and built to last.Core areas of experience include:• Marketing strategy• Audience growth and engagement• Content strategy and SEO• Email and lifecycle marketing• Digital monetization• Website and platform strategy• AI workflow optimization• Marketing automation• Cross-functional collaboration• Professional writing

Experience

1. Marketing Content Strategist

   Hearst

   Sep 2021 — Present · Houston, TX, US

   Direct strategic content placement across 15+ media outlets reaching 435M+ monthly visitors• Own Hearst’s “Best Of” interactive maps for local business discovery, including writing, search optimization, annual updates, and AI workflow improvements across a 400+ map ecosystem• Manage the full lifecycle of email marketing campaigns to subscribers, optimizing performance through analytics• Use analytics and search performance data to guide content updates, placement strategy, and email optimization across Hearst’s digital platforms• Execute multi-market “Best Of” contests across 15+ city publications, generating hundreds of thousands of reader votes• Collaborate with editorial, product, sales, and engineering teams to launch campaigns, improve digital workflows, and support audience and revenue initiatives

Education

• The University of Texas at Dallas

  Master of Science - MS, Marketing

  2018 — 2019

• University of Houston

  Bachelor of Business Administration (B.B.A.), Management

  2012 — 2016