Bianca Terrell
Digital Strategy & Product Management | Financial Services | Fintech | AI | Omnichannel Retail | eCommerce | Digital Marketing | Governance & Data-Driven Innovation
- Role
- Savp, Digital Product Strategy- Wealth & Investment Management at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Bianca Terrell
Innovative and results-driven digital strategy leader with 10+ years of experience driving growth, strengthening brand positioning, and delivering impactful digital solutions across financial services, fintech, and omnichannel retail.Skilled at aligning digital vision with business goals, leveraging data-driven insights to enhance customer and employee experiences, and leading cross-functional transformation in complex, highly regulated environments. Recognized for building scalable strategies that accelerate adoption, optimize performance, and deliver measurable business outcomes. Successfully completed MIT’s Agentic AI for Organizational Transformation program, strengthening my ability to apply AI strategically to drive innovation, operational efficiency, and enterprise-wide transformation.
Experience
Savp, Digital Product Strategy- Wealth & Investment Management
Mar 2023 — Present
Lead digital product strategy and multi-year roadmap execution for Wells Fargo Wealth & Investment Management (WIM) Digital Workplace, serving employees • Define and champion a multi-year product vision and roadmap, influencing digital governance frameworks and aligning platform strategy with enterprise business priorities• Drives 15% efficiency gains and 20% faster time-to-market through cross-functional leadership• Provide product strategy leadership for multi-year, multi-million-dollar project leveraging on-shore and off-shore teams to move from on premise to cloud• Partner with senior technology and risk leaders to eliminate redundant tools, reduce operational costs, and strengthen governance and regulatory alignment
Education
University of South Florida
Bachelor’s Degree
Skills
- Event Planning
- Strategy
- Search Engine Optimization (SEO)
- Marketing Strategy
- Social Networking
- Social Media Marketing
- Mobile Advertising
- Online Marketing
- Business Development
- Digital Marketing
- Project Management
- Strategic Planning
- Salesforce.com
- Social Media
- Sharepoint
- Sales Management
- New Business Development
- Marketing Communications
- Search Engine Optimization
- Online Advertising
- Customer Service
- B2b
- Marketing
- SEO
- Negotiation
- Microsoft Office
- Sales
- Leadership
- Lead Generation
- Vendor Management
- Advertising
- Account Management
- Management
- Team Building
- Crm
- Hootsuite
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