Bianca Richards

About Bianca Richards

Brand and operations professional with 7+ years of experience shaping brand frameworks, strengthening cross-functional alignment, and supporting thoughtful, insight-driven execution across marketing, product, and event environments.

Experience

1. Senior Merchandise & Production Coordinator

   Hagerty

   Jul 2025 — Present

   Leads end-to-end merchandising strategy for Hagerty’s signature events, including assortment planning, inventory forecasting, on-site retail execution, and post-event sales analysis.Owns vendor partnerships across apparel and promotional products negotiating pricing, managing timelines, and ensuring quality standards.Manages branded merchandise across internal-facing platforms and marketing initiatives, aligning assortments with brand and enterprise goals.Streamlines production processes across cross-functional teams to reduce errors, increase speed to market, and improve overall merchandising workflows.

Education

• Grand Valley State University

  Bachelor of Applied Science - BASc, Public Relations, Advertising, and Applied Communication

  2014 — 2018

• Grand Valley State University

  Bachelor of Business Administration - BBA