Bianca Medina Cundari

Global Head of Creative Production @adidas

Portland, OR, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2024 — Present

Global Head of Creative Production @adidas

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Portland, OR, US

Managing a team accross 4 countries to execute adidas global brand campaigns within Soccer, Basketball, Training, Sportswear, Outdoor, Originals, Motorsports.

EDUCATION

2011 — 2013

FAU Erlangen-Nürnberg

Master's degree, International Business

N/A

Universidad de La Laguna

Bachelor's Degree, Sociology

2010 — 2011

Universidad de Alcalá

Master's degree, Business Administration and Management, General

SKILLS

Production ManagmentTextilesFashionWholesaleMerchandisingRetailApparelStore ManagementDenimTrend AnalysisFootwearStylingVisual MerchandisingTrendShoesWindow DisplaysSportswearSporting Goods

ABOUT BIANCA MEDINA CUNDARI

As the head of creative production, I’m a people and ideas advocate. I’m currently leading a 13+ cross-capability team in 4 different countries, producing up to 90 global productions per year.I show up every day with the mission to bring more creativity and efficiency into the workplace. I focus on creative delivery, partnerships, operations, resources, and process improvement. I believe people are the essential part of the puzzle. This is why I collect input, build buy-in, and craft a shared vision. My goal is to reduce friction from every angle in an environment of constant change. I lead with clarity, empathy, remove obstacles, make deeper connections between departments, and bring everyone together to rally behind a collective goal. Because #ittakesavillage

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