Bianca Fleischman

About Bianca Fleischman

A passionate senior partner marketer with significant channel marketing expertise in forging exceptional strategic partner and customer relationships and experiences that drive exponential revenue growth. Dedicated to building high-performing teams through mentorship and succession planning. Highly creative and excels in developing co-marketing initiatives, maximizing budget ROI, and translating data-driven insights into innovative go-to-market strategies. Career Highlights:• Developed and implemented an ongoing recognition program for the NAC Marketing team to showcase team members every month• Invited to be part of our recognition and collaboration task force to improve this across Vertex and assisted in the development of recognition channels• Recognized as a CRN Women of the Channel for 2024• Led a team to plan and implement our marketing offsite, which had over 100 attendees. This included thought leadership and other presentations, workshops, and offsites for our team. It was rated as highly successful and one of the \"best offsites ever.\"• Propelled NetSuite partnership from 1M to 2M in revenue through strategic marketing and partner enablement initiatives• Pioneered an innovative direct mail campaign generating respondents and 20+ million in the pipeline for Oracle• Part of the team earning the prestigious 2021 ERP ISV Partner of the Year \"Change Agents\" award for outstanding results for Oracle•Revamped Vertex\'s trade show process and increased leads, decreased follow-up time, and improved brand and visibility at major eventsIf you need to reach me, please contact me at b••••••••@gmail.com or 84••••••32.

Experience

1. Senior Manager, Partner Marketing

   Vertex Inc.

   Sep 2022 — Present · US

   Develop and manage the marketing plans that exceed pipeline and revenue targets for SAP, Oracle, NetSuite and Workday• Manage the marketing budget associated with all marketing activities and direct the spend to associated teams to execute plans • Drive a strong partnership with the sales teams to ensure they are equipped with relevant collateral and references to drive sales through the pipeline and delivered leads for 2023• Collaborate cross-functionally with customer & solutions marketing, channel and alliances, marketing operations, PR/AR, sales enablement, third party agencies, leadership and sales to guide the strategy and execution of partner marketing and awareness programs• Set the marketing targets and overall marketing performance goals, in alignment with the overall GTM goals/targets for all strategic partners. Track and report progress on key metrics, including regular readouts on the performance of partner marketing• Build a strong relationship with our partners via regular communication and engagement plans• Participate in QBRs and conduct quarterly marketing reviews with key alliance executives (internal and partner) to review success/progress, identify gaps and maintain executive alignment and support• Evaluate all trade shows to determine value. Developed best practices that have increased our ROI by 30%

Skills

• Customer Relationship Management (Crm)
• Strategy
• Management
• Channel Partners
• Integrated Marketing
• Leadership
• Marketing Strategy
• Integration
• Partner Management
• Multi-Channel Marketing
• Cloud Computing
• Business Alliances
• Social Media Marketing
• Sales
• Trade Shows
• Saas
• Crm
• Go-to-Market Strategy
• Marketing
• Demand Generation
• Account Management
• Product Marketing
• Marketing Communications
• Lead Generation
• Vendor Management
• Strategic Partnerships
• Sales Enablement
• Enterprise Software
• Solution Selling
• Business Development
• Program Management
• Advertising