Bianca Caparaotta-Heath
EdTech Copywriter & Strategist | B2B SaaS | Email Marketing | 8 Years K-12
- Role
- Marketing Copywriter at Goalbook
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Bianca Caparaotta-Heath
EdTech Copywriter with 8 years of experience K-12 education leadership. I also have an advertising agency background in automotive digital-first marketing that contributed to a 6x media return on ad spend. I have an eye for detail, creativity, and a hutch for what makes people feel seen, heard and valued — not just sold to. Professional Highlights:Orchestrated the successful OnStar social media rebrand, achieving a remarkable 55% engagement rate.Choose Bravery Award Recipient: Nominated by peers and leaders for exemplary collaboration and ideas. Collaborated on annual content strategies, including monthly social media calendars and influencer briefs, amplifying brand partnerships.Freelance Experience:I specialized in crafting digital copy for women-owned minority brands.My approach blends creativity with strategic precision and insane project management skills that ensure a 100% on-time delivery rate.Education & Community Impact:My background as a District Title 1 Specialist and as a Student Parent Liaison reflects my commitment to education and writing for brands who have a lasting and positive impact (the K-12 education life is a 100% heartfelt commitment). Managing a 3.8 million education grant budget, I oversaw compliance, successfully leading federal and state audits while *nearly* breaking a sweat to the sweet news of zero findings. It’s worth noting that during my time in education, I introduced 5 new programs including a father-son initiative that garnered local newspaper attention and a prime time news segment in less than a year of conception. I bring a unique perspective from my K-12 education background, aiming to leverage this experience to contribute meaningfully to brands whose vision includes leaving a positive mark on our youth and the world.Volunteer Work:Social media posts for Empowered Flower Girl for their annual virtual summit and a press release for Chef Shobe Annual Spice Drive that secured a rolling news segment within 7 days of publication. I’m beginning to think I may have a knack for news coverage;)Let’s talk ad faves:My favorite ad I worked on? A OnStar, Chevrolet and Hulu spot that starred a little girl and her pet rat (Pinky and the Brain is one of the best cartoons ever).My favorite ad right now (that I didn’t work on)? I’m loving the iPhone 15 Plus Miss You spot and any notification I get from Duolingo.Let\'s connect and explore how my expertise can be an asset to your marketing department.
Experience
Marketing Copywriter
Sep 2024 — Present · US
Education
Oakland University
Bachelor's degree, Psychology
Cass Technical High School
High School Diploma
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