Bianca Bridges
Director of Partnership Marketing, Disney+
- Role
- Director, Partnership Marketing, Disney at The Walt Disney Studios
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Bianca Bridges
Strategic marketing leader with 15 years of experience across streaming, consumer products, integrated retail, and home entertainment. Currently leading brand, growth, and loyalty partnership marketing for Disney+, managing strategic collaborations with top partners including Verizon, American Express, Kroger, Peloton, IMAX, and more. Develops and executes partner strategies that drive brand awareness and subscriber acquisition, engagement, and retention for Disney+. Most recently, spearheaded partnerships for the launch of Disney+ Perks, the first subscriber Perks program in the streaming landscape.
Experience
Director, Partnership Marketing, Disney
Jan 2022 — Present · Los Angeles, CA, US
Education
Boston University
Bachelor of Arts (B.A.)
Skills
- Product Management
- Public Speaking
- Integrated Marketing
- Brand Development
- Strategic Partnerships
- Advertising
- Social Networking
- Event Planning
- Social Media
- Marketing
- Competitive Analysis
- Digital Media
- Entertainment
- Microsoft Office
- Brand Management
- Marketing Strategy
- Digital Marketing
- Retail
- Social Media Marketing
- Consumer Products
- Powerpoint
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