Bianca Barajas
Head of Global Sales Enablement @ABBYY
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WORK HISTORY
Head of Global Sales Enablement @ABBYY
Transformed and formalized budding Enablement function by creating processes and programs to drive sales effectiveness and productivity Developed a sales enablement charter with well-defined processes around centralizing seller communications, training, product and partner enablement, sales content, and sales effectiveness. Revamped the deal inspection process and enhance forecast accuracy by implementing a MEDDPICC scorecard, improving win rates by 4%. Increased adoption by 40% of the internal content management system (Seismic) by strategically enhancing the user experience, streamlining accessibility to crucial sales collateral, and identifying and prioritizing content gaps. Evaluated and launched a global Sales Academy (MindTickle) for 150 customer-facing roles globally used for training, onboarding, and certification.
EDUCATION
Penn State University
Bachelor's degree, Marketing
Villanova University
Master of Business Administration (M.B.A.), Marketing and Strategic Management
Penn State University
Bachelors, Marketing and Communications
SKILLS
ABOUT BIANCA BARAJAS
GTM leader with 15+ years of driving transformational growth in global SaaS enterprises…
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