Bianca Athanasiou
Senior Strategic Account Director @BBC Studios
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WORK HISTORY
Senior Strategic Account Director @BBC Studios
EDUCATION
University of Bristol
Bachelor of Arts (BA), Philosophy
UCL
Master of Arts (MA), Philosophy
SKILLS
ABOUT BIANCA ATHANASIOU
I\'m an experienced strategist that helps organisations solve their trickiest business and communications challenges.At BBC Studios this means working closely with brands to truly understand what\'s needed to achieve their goals, and working with Producers, Creatives, and Marketers to realise them through impactful and visually stunning film campaigns.As a Strategy Consultant my areas of expertise include: building purposeful business narratives, market sizing and opportunity identification, brand positioning, customer research design and insight development, audience segmentation and targeting strategy, customer value propositions, ideation of new products/services.
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