Biagio Goetzke
Vice President, Product Design, Wealth Management @JPMorganChase
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WORK HISTORY
Vice President, Product Design, Wealth Management @JPMorganChase
New York, NY, US
Design leader for key areas of the J.P. Morgan Self-Directed Investing platform, helping customers discover, evaluate, and trade investments with clarity, security, and confidence. I shape product experiences in close collaboration with product, development, and analytics partners to drive meaningful outcomes for both users and the business.• Lead design for core investment flows, ensuring simplicity and clarity within a highly regulated environment.• Partner cross-functionally to align UX with strategic goals, customer needs, and behavioral insights.• Deliver intuitive, scalable systems that improve efficiency and strengthen customer trust.• Recognized for leadership and entrusted with expanded responsibilities during a critical transition—supporting cross-team alignment, sustaining delivery momentum, and presenting strategic direction to senior stakeholders.
EDUCATION
The Cooper Union for the Advancement of Science and Art
Mechanical and Computer Engineering, Coursework in Mechanical & Computer Engineering, Fine Art, and Integrated Media
ABOUT BIAGIO GOETZKE
I’m a Product Design and UX leader who blends artistic vision with business outcomes. At J.P. Morgan Wealth Management, I help grow the Self-Directed Investing platform for J.P. Morgan Wealth Management, supporting customers as they identify investments and make seamless, secure trades with confidence.My work centers on building intuitive, scalable design that drives platform growth while fostering user trust, clarity, and performance.Over my career, I’ve led digital innovation for global brands including Disney, Samsung, Walmart, FIFA, and Nike—projects that have been Webby-nominated and featured in the Smithsonian. As a creative director turned UX strategist, I specialize in aligning product strategy with human-centered design to deliver measurable results. Fintech | UX Strategy | Cross-functional Leadership Scalable Platforms | Product Growth | Design Systems Award-Winning Campaigns | Artistic Perspective + Operational RigorWith strong momentum in my current role and a deep appreciation for my team and leadership, I remain open to the right opportunities—whether senior leadership roles, strategic consulting, or creative collaborations where design is critical in driving business growth and innovation.
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