Bhushan Yadav
Automation Manager @McAfee
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WORK HISTORY
Automation Manager @McAfee
Frisco, TX, US
Established and scaled the Digital Operations Automation Team at McAfee to unify automation efforts, promote asset reusability, and drive a culture of operational excellence across global marketing operations.• Defined the team’s strategic vision to streamline workflows, accelerate go-to-market, and enhance testing and audit capabilities, enabling faster and more reliable delivery of digital assets.• Pioneered the development of MOKA – McAfee’s first agentic AI for Marketing Operations and Knowledge – using Microsoft Copilot Studio. MOKA is a Teams-integrated AI assistant that streamlines reporting, automates complex marketing workflows, and delivers actionable messaging analytics through natural language prompts.• Established MOKA as the central AI agent for marketing operations, enabling teams to initiate test automations, generate reports, validate email flows, and access proprietary knowledge - all through a simple, conversational interface.• Led 9 month long large-scale Martech platform migration which migrated over 3500 messages and 31 global segments across 43 cultures. • Analyzed clickstream datasets sourced from Adobe Analytics and marketing platform logs to understand customer behavior across McAfee’s digital properties, identifying new vs returning visitors, visit frequency before purchase, and multi-channel journeys leading to conversion.• Performed subscription lifecycle analytics using Databricks Spark SQL and Python, generating reports on renewal rates, opt-in/opt-out trends, failure-to-charge recovery, refunds, bookings, CTR, CVR, ASP, and upcoming subscription expirations across weekly, quarterly, and YoY reporting cycles.
EDUCATION
University of North Texas
Master of Science
Sinhgad College Of Engineering, Pune
BE
SKILLS
ABOUT BHUSHAN YADAV
As the Marketing Operations Automation Manager at McAfee, I lead the strategy and execution of automation across global digital marketing operations. I specialize in building scalable, data-driven automation solutions that streamline processes, improve campaign accuracy, and significantly reduce time-to-market.I bring a strong foundation in automation (process + test automation) and data analysis, with hands-on experience leading initiatives that impact web platforms, email marketing, and NGM message delivery. My team builds tools that power operational excellence and enable marketing teams with real-time insights and reporting on digital assets.My background in Data Analysis has shaped my approach to automation - ensuring every solution is built on clean, reliable data, leading to smarter decisions and measurable ROI.Whether it\'s accelerating digital campaign execution, reducing manual QA, or driving analytics adoption, I focus on delivering automation that scales with business goals and improves marketing performance.Core strengths:Marketing Automation StrategyProcess & Test AutomationDigital Operations EnablementData Analysis & DashboardingCross-Functional Team LeadershipCampaign QA & Performance OptimizationAdaptability in a fast-changing environmentEmotional intelligence for leadership and teamwork.
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