Bhushan Shetty

Senior Digital Marketing Manager (Seo & Demand Gen) @Boost2business Marketing

Calgary, AB, CA

Strategic Leadership & ExecutionLead full-funnel campaigns across SEO, paid search, paid social, and CRO, consistently driving B2B/B2C pipeline growth.Connect marketing programs to leads, revenue, and retention with structured goal-setting and performance reviews.🤖 AI-Enhanced SEO & Content StrategyDeploy AI workflows (ChatGPT, Gemini, Jasper, SurferSEO) to scale briefs, optimize content, and align with Google SGE/AI Overviews.Build SOPs for llms.txt, schema, and AI-friendly FAQs to improve generative AI visibility. Social Media Marketing & Paid AdsManage Facebook Ads and cross-channel social campaigns to grow awareness, inbound leads, and retargeting.Develop LinkedIn/Facebook/Instagram content calendars for brand consistency and engagement.Improve CTRs and ROAS via segmentation, creative testing, and optimization. Local SEO & VisibilityBoost rankings and lead flow by optimizing GBPs, NAP citations, structured data, and local landing pages.Achieved first-page local pack rankings in competitive niches (HVAC, cleaning, NDT inspections, donations).Strengthened trust with review generation, optimized images, and GBP category refinement. Data-Driven Growth & CROImplement GA4, GSC, and GTM tracking; build Looker dashboards for exec and client reporting.Deliver insights into roadmaps that optimize spend, improve ROAS, and drive adoption.Lifted conversion rates 25–40% via A/B testing, heatmaps, and form optimization.🤝 Client Advisory & LeadershipAct as primary growth advisor for SMB and enterprise clients with audits, playbooks, and QBRs.Unlock upsell opportunities by linking SEO, paid, and social into unified growth programs.Mentor SEO, content, and paid specialists; partner with devs/designers to deliver business outcomes.

Mumbai University Mumbai

Bachelor of Commerce, Marketing, Management

Digital Vidya

CDMM - Certified Digital Marketing Master Course, Digital Marketing, Web Marketing, Online Marketing