Bhushan Patel

Vice President - Sales @Vip Clothing Limited

Mumbai, IN

Presenting insights on business trends to drive the development of new products and distribution channels.• Driving brand awareness and sales growth by supervising ATL & BTL promotional activities and enhancing brand recall through advertisement campaigns, promotions, and visual merchandising.• Fostering a customer-value and customer-care-driven culture, ensuring regular measurement of customer satisfaction.• Establishing a robust Performance & Sales Management system, analyzing performance across all key levels of the organization.• Building and leading high-performing sales and marketing teams through effective recruitment, onboarding, training, and performance management practices.• Expanding the customer base by identifying and converting potential new customers while nurturing existing accounts with innovative solutions and services.• Prioritizing customer requirements, expectations, and satisfaction, supporting the sales team in identifying new applications, markets, and opportunities.• Setting annual sales objectives and plans according to customer segments and gross-profit targets, ensuring effective implementation and achievement of targets. MILESTONES:• Spearheaded the successful launch of the Frenchie U-19 Range, driving brand expansion and market share growth.• Established a thriving e-commerce and Exclusive Brand Outlet business, expanding sales channels & customer reach.• Secured distribution in B and C-class towns, achieving a 10% sales increase YOY through effective market penetration strategies.

Symbiosis College of Arts & Commerce

Bachelor of Commerce - BCom

Pune University

Master of Business Administration - MBA