Bhupesh Upadhye

About Bhupesh Upadhye

Strategic Leader / Fractional CMO PositioningI am a Strategic Growth and Marketing Leader with over 30 years of experience across FMCG, Media, Digital, and E-commerce. I have built and scaled brands from early-stage launch to ₹100+ Cr in revenue and governed ₹1,400+ Cr+ in annual media investments for market-leading organizations.My work sits at the intersection of business strategy, brand architecture, go-to-market execution, and digital transformation. I advise founders, CEOs, and leadership teams on how to accelerate growth, improve marketing ROI, and build scalable GTM engines across India and international markets.Currently, I work as a Strategic Growth Consultant / Fractional CMO, supporting consumer brands, media businesses, and digital platforms with:• Go-To-Market & Market Entry Strategy• Growth Acceleration & Portfolio Scaling• Marketing ROI & Media Governance• Digital & E-commerce Transformation• AI-led Performance Marketing (YouTube / BidVid)Based in Mumbai | Working across India, GCC & Global MarketsOpen to Board Advisory, Fractional CMO, and International Consulting Mandates

Experience

1. Growth Consultant

   Bidvid

   Feb 2025 — Present · Mumbai, IN

   BidVid Optimiser is our AI/ML-powered software designed to supercharge YouTube campaign performance. Using log-level data and a KPI-driven waterfall model, we help brands achieve:20–45% improved performanceMinimum 20% cost reductionReal-time campaign optimisation through automated bid adjustmentsMy role involves:Partnering with marketing and media teams to embed BidVid’s tools into their workflowsLeading strategic conversations around content efficiency and media performanceSupporting digital transformation through smart, scalable solutionsDelivering measurable ROI and driving adoption of AI-led marketing tools

Education

• Nagpur University

  Master's Degree, Cost Accounting, Management Accounting, Management Process and Statistics

  1989 — 1991

• Indian Institute of Mass Communication, Delhi

  PG in Advtg and PR, Marketing/Marketing Management, General

Skills

• Media Buying
• Event Management
• Digital Strategy
• Key Account Management
• Brand Development
• Integrated Marketing
• New Media
• Negotiation
• Marketing Management
• Email Marketing
• Advertising Sales
• Digital Media
• Customer Insight
• Advertising
• Lead Generation
• Marketing
• Market Planning
• Online Marketing
• Social Networking
• Social Media Marketing
• Strategic Planning
• Market Research
• Competitive Analysis
• Television
• Business Development
• Digital Marketing
• Sales
• Online Advertising
• Media Planning
• New Business Development
• Strategy
• E-Commerce
• Marketing Research
• Direct Marketing
• Social Media
• Analytics
• Public Relations
• Corporate Communications
• Media Strategy
• Business Strategy