Bhupendra Pratap Singh

About Bhupendra Pratap Singh

I firmly believe in what Mr. Satya Nadela once said “Our Industry does not respect tradition, it only respects INNOVATION.” And the way I see it, it is not only brutally true for an industry but for every human being regardless of his/her background, stature & experience.With over 17 years of experience in digital advertising, I specialize in helping enterprises build meaningful connections with their customers through innovative and personalized advertising solutions. My proven track record spans multiple industries and geographies, where I have consistently delivered value, growth, and ROI to clients.My core competencies include integrating digital media planning, delivering personalized customer experiences across the entire path to purchase, and employing best-in-class digital marketing solutions. I am skilled in workflow and process automation, client and vendor relationship management, and team leadership. Passionate about staying ahead of emerging trends, I continuously explore new marketing and advertising technologies to drive optimal outcomes for both my clients and organization.Professional Skill Sets:Digital Marketing Consultant, Trainer & Speaker | Digital Media Strategy | Integrated Digital Media Planning & Buying | Performance Marketing | Ecommerce Solutions | Paid Search| Paid Social | SEO | Programmatic Buys| Affiliate Marketing | Data, Web & In-App Analytics | Tracking & Measurements | Attribution | UI & UX Optimization | Mar/Ad Tech Evaluation, Onboarding & Integration | Work Flow Management | Process Automation | Client/Partner Relationships | Revenue/ROI Maximization | Business Vision | People Skills

Experience

1. Principal Leader

   WPP Media

   Apr 2024 — Present · Gurugram, IN

   I manage an annual digital budget of over INR million, overseeing Search, Social, Programmatic & Ecommerce channels. Leading a team of 113+ digital media professionals with diverse skills and interests.Key accountabilities include -A. Leadership & Team Management:Leading and nurturing a diverse team of 113+ digital media professionals, each bringing unique skill sets and interests, ensuring effective collaboration and optimal performance.B. Extensive Brand Exposure & Campaign Management:Gaining hands-on experience with dozens of brands, managing over campaigns across multiple categories, markets, and business outcomes, ensuring strategic alignment and measurable success. 1.7x increase in a leading auto brand annual lead volume while 37% improvement in acquisition cost.C. Marketing & Business Insight:Developing a deep understanding of client marketing requirements, business objectives, and campaign goals, ensuring that all initiatives are aligned with their broader business strategy.D. Cross-Device & Channel Planning:Utilizing data and analytics to inform customer-centric media planning and buying strategies across devices and channels, ensuring optimal reach and efficient delivery of campaigns. E. Synergy Across Media Types:Fostering greater synergy between Paid, Owned, and Earned media by identifying and leveraging key signals throughout the user’s complex purchase journey, driving higher engagement and better campaign performance.F. Optimizing per capita- 2.7x increased in productivity by utilizing automation and AI.G. Data Utilization: Leveraging data analytics helps make better decisions, predict trends, and optimize processes, leading to smarter, faster work.H. Education and Skills Development: Over 700 certifications in 2023. Ensuring team is actively participating in ongoing in-house & partner led training to ensure that individuals have the right skills to perform efficiently and adapt to changing needs.

Education

• Savitribai Phule Pune University

  MBA, Marketing

  2005 — 2007

• U.P. College, Varanasi

  B.Sc., Biology

  2000 — 2003

Skills

• Customer Relationship Management (Crm)
• SEO
• Smo
• Social Media Marketing
• Keyword Research
• Sem
• Ppc Bid Management
• Search Engine Marketing (Sem)
• Media Buying
• Social Media Optimization (Smo)
• Online Advertising
• Crm
• Google Analytics
• Media Planning
• Conversion Optimization
• Ppc
• Social Media
• Digital Media
• Pay Per Click (Ppc)
• Google Adwords
• Search Engine Optimization (SEO)