Bhumika Vasu
Brand & Social Media Marketing @Amazon
- Role
- Brand & Social Media Marketing Specialist at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bhumika Vasu
Accomplished Brand Marketing Specialist at Amazon India with over 4+years of experience…
Experience
Brand & Social Media Marketing Specialist
May 2022 — Present · Bengaluru, IN
Responsible for the adoption of sellers by spearheading Sell on Amazon India, Amazon Launchpad, and Amazon Karigar social media presence on Facebook, Instagram, LinkedIn, and YouTube. Created and executed content strategies, managed community engagement, and analyzed performance metrics- Contributed to the conceptualization and execution of brand films for Amazon Prime Day, the Amazon Great Indian Festival, and topical brand campaigns. Uplifted top-of-mind awareness among sellers by 59%, increased seller consideration by 95%, and increased the preference for selling on Amazon by 55%. Noteworthy campaigns include Kal ki Taiyari Shuru (7.5M views), Smile to Success (13M views), 10 Years of Amazon (2M views), and India se Duniya Tak (1.2M views)- Executed omnichannel seller acquisition campaigns leveraging targeted media buying across TV, digital, social media, programmatic advertising, and Q&A platforms like Quora to maximize seller reach and minimize seller overlap through data-driven audience segmentation, affinity insights, and relevant keyword targeting- Managed the budgeting process for the entire marketing team, ensuring accurate financial tracking and budget control- Developed a content marketing plan, including creating audiovisual and key visuals, social media amplification, event themes, hashtags, and creators\' studios for Amazon\'s biggest marquee event, Amazon Smbhav \'23 & 24-Created strategic offline brand campaigns for Amazon Global Selling across Amazon MiniTV, TOI Print, Radio Mirchi, social platforms (LinkedIn, Instagram, Facebook), and BTL activities like Amazon Global Selling Connect 2.0, regional connects, export digest, propel demo days, trade fair booths, and marquee events.
Education
Alliance University
Master of Business Administration - MBA
2018 — 2020
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY
Bachelor of Pharmacy - BPharm
2013 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.