Bhumika Vaidya
Digital Marketer
- Role
- Digital Marketing Specialist at JLL
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Bhumika Vaidya
Digital Marketing Specialist
Experience
Digital Marketing Specialist
Jun 2021 — Present · IN
Perform keyword research and optimize website content and meta tags-> Made technical recommendations for website improvements such as sitemap, robots.txt file, page speed, schema mark up, image optimization etc-> Suggested website improvements such as footer, header section, structured data, blogger outreach-> Provide website structure, on page recommendations, content suggestion, alt tags, anchor text and internal linking suggestion for website-> Tracking the links and build SEO reports-> Conduct competitive keyword and website analysis-> Monitor and report on search engine rankings-> Report weekly and monthly on all website traffic and engagement through data collection-> Work closely with other team members to meet the goals-> Planning, executing, measuring and optimizing marketing campaigns across social media and SEO-> Also, conduct research and analysis using multiple tools including Ahref, Google analytics, screaming frog, Brightedge, Moz, Semrush, keyword planner etc to develop new strategies for improving ranking and conversions-> Troubleshoot complex site issues by fixing them directly or through the Dev team-> Stay updated on industry trends and pratices in digital marketing field and Google algorithm updates-> Auditing and analyzing to identify issues, find the root cause and experiment with solutions at scale to improve SEO performance-> Created the dashboard reports inth Brightedge for the website, web page like executive dashboards, Health reporting, page audit and campaign dashboards to track the pages and check their performance on weekly/monthly basis-> Manage the relationship with Stakeholders
Education
Apeejay School Of Management
Master of Computer Applications - MCA, Computer Science
Apeejay School Of Management
Bachelor's degree
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