Bhumika Rajput

About Bhumika Rajput

I am a self-driven digital marketer with a track record of achieving results. With extensive experience spanning over 2+ years, I specialize in digital consultancy, strategy development, and account management across a diverse range of industries, including Auto, BFSI, and Entertainment. I have successfully managed 1 Cr+ marketing budgets and sales targets while demonstrating a keen interest in setting up and expanding new business lines. My skills include Media planning, Research and Strategy, Affiliate Management, Google and Facebook marketing, Display marketing strategy, Campaign Management, YouTube video ads, Marketplace Marketing and Content.

Experience

1. Senior Executive - Digital Media Planning

   Omnicom Media

   Sep 2023 — Present · Mumbai, IN

   Creating Media Plans for Mercedes Benz, TransUnion Cibil & Sony Entertainment Television and align them with the client needs and budgets ~ Collaborating with internal Media Activation, Strategy and Business teams for better planning and execution ~ Analyzing the campaign, prepare reports and presentations for the client and provide recommendations ~ Keeping a close eye on market trends and recommend new digital opportunities ~ Developing strategies across multiple genres of content: Digital, social, influencers, OTT, Movies, Events, Pop Culture and Sports.~ Ideating scalable opportunities- digital and on ground.~ Developing digital calendars and driving projects across multiple touchpoints.~ Interacting with clients to understand, debrief and execute digital plans on TAT.~ Ensuring end to end campaign management by regularly interacting with multiple internal teams- legal, business, execution, finance and commercial.~ Managing existing vendors and building new partner relationships.~ Tracking revenue objectives with focus on business growth of both existing and new clients.

Education

• The Maharaja Sayajirao University of Baroda

  Master of Science - MS