Bhumika Rai
Video Producer @Bbc News
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WORK HISTORY
Video Producer @Bbc News
Growth & EngagementGained 800K+ new subscribers between Jan–Jun 2025, growing channel from 20M to 20.9+M.Delivered around 485M views in the same period, averaging 5–8M views per day by June.Produced and published 300+ videos in six months with consistently strong performance.Content Strategy & ResultsBuilt and led an SEO-informed editorial calendar with optimized thumbnails, boosting CTR by 20–25%.Created and launched Hum Tum series (12M+ views), which trended across platforms.Key member for coverage of General Election 2019 and West Bengal 2021.Cross-Platform Audience GrowthManaged Instagram growth to 2.9M+ followers.Drove significant Facebook traction through strategic use of video teasers and engagement tools.Editorial Impact & InterviewsInterviewed high-profile figures including Pervez Musharraf, Pradeep Gyawali, and Gautam Gambhir.Produced politically relevant content viewed by millions and featured across digital touchpoints.Workflow & CollaborationOversaw complete content lifecycle: ideation → scripting → direction → editing → publishing → analytics.Collaborated with cross-functional teams (design, tech, editorial) to adapt global stories for Hindi audiences.
EDUCATION
Guru Jambheshwar University
Master of Arts
University of Delhi
Bachelor of Arts
Delhi University
Bachelor of Arts (Hons.)
Guru Jambheshwar University
Masters in Journalism & Mass Communication
ABOUT BHUMIKA RAI
Senior Digital Video Producer | Content Strategist | Storytelling for the Modern…
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