Bhumika Kewalramani

Senior Product Manager @IDFC FIRST Bank

Mumbai, MH, IN
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WORK HISTORY

Jun 2018 — Present

Senior Product Manager @IDFC FIRST Bank

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Mumbai, IN

EDUCATION

2016 — 2018

Shri Ramdeobaba Kamla Nehru Engineering College, Katol Road

Master of Business Administration, Finances and marketing

N/A

Lady Amritbai Daga College For Women of Arts,Commerce & Science And Smt. RP College of Home Science and Home Science Technology

Bachelor of Business Administration - BBA, Marketing

ABOUT BHUMIKA KEWALRAMANI

Accomplished Senior Product and Program Manager with 7+ years of experience driving large-scale lending growth, digital transformation, and marketing strategy in the banking and financial services sector.At IDFC FIRST Bank, I’ve led national-level product and marketing programs, building a crore two-wheeler loan portfolio — including ₹1500 crore in EV financing. I’ve established strategic partnerships with 20+ OEMs and 2500+ dealers, implemented risk-based pricing frameworks, and delivered data-led marketing campaigns across dealerships and 430+ locations, achieving a 380% uplift in CTR for digital initiatives.My experience spans new product development, business expansion, and go-to-market strategy, with a focus on optimizing portfolio performance, improving customer experience, and unlocking profitable growth through data analytics and digital transformation. I’m passionate about building scalable, customer-first products, fostering collaboration across teams, and using innovation and insight to drive lasting business impact.

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Bhumika Kewalramani — Senior Product Manager at IDFC FIRST Bank in Mumbai, MH, IN | Unifers