Bhumika Prajapati Desai
Senior Product Manager @F5
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Manager @F5
Seattle, WA, US
Driving digital transformation and go-to-market strategy across Sales, Marketing, and Customer Advocacy functions by leveraging modern tech stacks and scalable automation- Leading transformation of Go-to-Market operations by optimizing Salesforce CRM and Marketo integrations, resulting in an increase in Marketing Qualified Leads (MQLs) and a reduction in marketing cost per lead- Reduced $0.4M in license costs by transitioning F5.com hosting from Adobe Experience Manager (AEM) to a headless CMS (Sanity) with Vercel deployments, enhancing agility, scalability, and performance-Partnered continuously with Sales and Marketing teams to identify and deliver enhancements in lead generation, campaign workflows, and GTM operations — directly contributing to pipeline growth and conversion rates-Enabling Customer 360 visibility in Salesforce through embedded Tableau dashboards, improving sales insights and operational transparency-Improving SaaS trial experience by streamlining and standardizing onboarding workflows across multiple F5 product lines, resulting in a more scalable and consistent customer journey-Launched the F5 Insider Program by automating Customer Advocacy workflows end-to-end, accelerating deal velocity and enhancing sales enablement.
EDUCATION
Symbiosis Institute of Management Studies
Masters in Business Administration, Human Resources Management/Personnel Administration, General
Gujarat University
Bachelor of Engineering (B.E.), Electronics and Communications Engineering
Sullivan University
Master of Science (M.S.), Information Technology Management
ABOUT BHUMIKA PRAJAPATI DESAI
Experienced Senior Product Manager with 8+ years of proven success in leading cross-functional teams and delivering impactful digital solutions across Sales, Marketing, and Operations functions. I specialize in driving product strategy, optimizing go-to-market processes, and improving operational efficiency across complex enterprise environments. Strong background in Salesforce CRM, marketing automation (Marketo), customer journey optimization, and SaaS trial standardization Skilled in building and executing product roadmaps, automating workflows, and launching scalable internal and customer-facing programs Adept at aligning stakeholders across Product, Sales, Engineering, and Finance to deliver on high-priority initiatives Hands-on experience with tools like ADO, Jira, Confluence, Smartsheet, Tableau Power BI and Oracle EBSI’m passionate about solving complex problems, improving internal productivity, and enabling revenue growth through data-driven decision-making and seamless cross-team collaboration.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.