Bhumika Das
Build Winning Teams | Campaign Strategist Manager at Mercer Mettl | B2B SaaS Marketing
- Role
- Manager - Campaign Strategist at Mettl
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Bhumika Das
Performance-oriented marketing professional with a strategic and analytical approach to problem-solving, coupled with great interpersonal skills to understand client needs and drive them through the sales funnel. Diligent and a go-getter, bringing 6+ years of B2B work experience in the SaaS-based industry.
Experience
Manager - Campaign Strategist
Mar 2024 — Present · Gurugram, IN
Email marketing, events & webinars and ABM.As a Campaign Strategist, I lead integrated marketing efforts to engage audiences, nurture leads, and drive revenue across the following areas:•Email Marketing: Develop strategies and execute end-to-end email campaigns using automation tools, optimize performance metrics, and manage database hygiene.•Events & Webinars: Plan and execute events and webinars for lead generation and brand awareness, manage content, promote attendance, and analyze post-event ROI.•Account-Based Marketing (ABM): Collaborate with sales to target accounts, develop personalized messaging, orchestrate multi-channel campaigns to drive pipeline growth and revenue.•Cross-Functional Collaboration: Align marketing efforts with sales teams, coordinate content development, utilize analytics for performance tracking, optimize campaign effectiveness, and drive business growth.
Education
Jodhamal Public School
Class X
2009 — 2010
Manipal University Jaipur
B. Tech, Electronics And Communication Engineering
2013 — 2017
Jodhamal Public School
Class XII
2011 — 2012
Skills
- Oracle Database
- Microsoft Office
- Microsoft Word
- C++
- Leadership
- Research
- Core Java
- C
- Customer Service
- Mysql
- Public Speaking
- Powerpoint
- Microsoft Excel
- Management
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