Bhriguketu Singh
Ads Performance Specialist at Amazon | Display Advertisement | Programmatic Advertising | Amazon DSP | Account Management | Performance Marketing | Google Ads | Facebook ads | Email Marketing | Digital Marketing |
- Role
- Advertisement Account Specialist at Amazon
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Bhriguketu Singh
I am a Programmatic Ads Specialist with extensive experience in managing Amazon DSP…
Experience
Advertisement Account Specialist
Jun 2022 — Present · Bengaluru, IN
Performance Marketer with expertise in managing and optimizing a $7M+ portfolio for top brands in the Hardlines and Grocery verticals, including Nestle, Dyson, Kingston, General Mills, Pet IQ, Philips, and Johnson & Johnson. Skilled in Amazon DSP, Rodeo, OMS, and Salesforce.Key Responsibilities:Campaign Management: Handle end-to-end account management for advertisers across Amazon DSP products, including OTT, Fire TV, IMDb, Streaming TV Ads, Prime Video Ads, and Twitch, ensuring seamless campaign optimization (Display Ads).Media Planning & Strategy: Create media plans and collaborate with clients to strategize budgets tailored to the marketing funnel.Performance Optimization: Analyze key metrics like ROAS, DPVR, CTR, and CPA to provide actionable insights, ensuring 99% budget delivery and maximizing campaign performance.Client Collaboration: Work directly with clients to build strong relationships, address their advertising goals, and deliver customized marketing strategies.Upselling Expertise: Lead upsell initiatives, generating $100K+ in incremental revenue, and support key events like Prime Day and Black Friday sales with strategic recommendations.Team Productivity & Coverage POC: Act as the Productivity and Coverage POC, overseeing data collection and reporting for the team to achieve collective goals.Mentorship: Mentor new team members, sharing knowledge to enhance team performance and build a culture of continuous learning.Manage and optimize a $7M+ portfolio across Hardlines and Grocery, ensuring client success through data-driven strategies.Successfully support high-priority campaigns during events like Prime Day and Black Friday, driving measurable outcomes.Excel in using tools like Amazon DSP, Rodeo, and OMS to streamline campaign execution and reporting.Specialize in crafting tailored media plans, delivering impactful advertising solutions, and exceeding client KPIs, while fostering team collaboration and driving business.
Education
Manav Rachna International University, Faridabad
Bachelor of Business Administration - BBA
2016 — 2019
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