Bhoumika Dhakre

About Bhoumika Dhakre

I am a Public Relations Consultant and Communications Specialist with a foundation in Journalism from Amity University Mumbai. My professional journey has been defined by a transition from high-volume execution to high-value strategic engagement, focusing on narratives that build lasting brand reputation rather than temporary noise.At Vicara PR, I managed diverse campaigns across the Real Estate, Education, and Corporate sectors. My experience is built on the core essentials of the industry: drafting technical and creative press releases, coordinating high-visibility events, and fostering credible media relationships that deliver measurable results.In an industry currently evolving with AI, my approach remains centred on human strategy. I use AI-driven insights for audience segmentation and timing to sharpen a story\'s impact, ensuring that human intuition remains the final filter for every campaign. This balance allows me to move beyond the manual \'grind\' of PR and focus on the strategic depth that brands require in 2026.Core Expertise:Media Relations: Developing and maintaining trusted journalist networks.Strategic Writing: Crafting content that aligns with long-term brand objectives.Reputation Management: Navigating complex communication challenges with a 360-degree view.Campaign Execution: Turning conceptual ideas into structured brand impact.My background also spans HR and Event Management, supported by a Letter of Recommendation from ManpowerGroup. This versatile experience has shaped me into a professional who delivers under pressure and values a growth-oriented mindset in every project.

Experience

1. Public Relations Consultant

   Vicara Pr

   Apr 2026 — Present · Mumbai, IN

Education

• Amity University Mumbai

  Bachelor's of journalism and mass communication , Mass Communication/Media Studies

• Amity University

  Diploma of Education- German

• Amity University

  Diploma of Education - Fashion technology