Bhomik Chandna
Marketing Science Leader with Expertise in Marketing Analytics and Research
- Role
- Senior Director Marketing Science at OMD
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bhomik Chandna
At OMD, my role as Senior Director of Marketing Science merges comprehensive marketing research with advanced data strategies to drive impactful media and creative analytics. I have collaborated with State Farm to pioneer audience segmentation and cross-screen measurements, enhancing brand health and creative effectiveness. With a proven track record in strategic analytics and consultation, I have been instrumental in securing new business and garnering recognition for excellence. My dedication lies in leveraging insights to optimize brand and campaign performance, ultimately contributing to OMD\'s reputation for innovation and thought leadership in analytics.
Experience
Senior Director Marketing Science
Aug 2024 — Present · New York, NY, US
Education
Indian Institute of Planning and Management
MBA, Marketing & Finance
Skills
- Business Development
- Digital Marketing
- Marketing Management
- Market Analysis
- Team Management
- Online Advertising
- Customer Insight
- Strategy
- Advertising
- Brand Equity
- Web Analytics
- Integrated Marketing
- Marketing
- Consumer Insight
- Market Planning
- Marketing Communications
- Competitive Analysis
- Market Intelligence
- Quantitative Research
- Marketing Research
- Online Research
- Media Planning
- Mobile Marketing
- Digital Strategy
- Consumer Behaviour
- Social Media Marketing
- Online Marketing
- Analytics
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Crm
- Fmcg
- Brand Development
- Segmentation
- Market Research
- Digital Media
- Advertising Research
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