Bridget Hobbs
Strategic Partner Enablement | Cisco Channel Growth | AI & SLED Accelerator Leader | GTM Execution Expert
- Role
- Strategic Business Manager - Cisco Programs (Ai Accelerator & Sled Accelerator) at TD SYNNEX
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Bridget Hobbs
I help Cisco partners grow. Whether it’s unlocking new revenue through AI-ready…
Experience
Strategic Business Manager - Cisco Programs (Ai Accelerator & Sled Accelerator)
Jan 2022 — Present · Seattle, WA, US
Created and led the Cisco SLED Accelerator Program, increasing partner engagement and enablement across Cisco architectures, with a focus on vertical GTM, sales motion coaching, and alignment with Cisco field sales.Developed structured curriculum, co-sell playbooks, and graduation metrics that result in increased Cisco bookings and improved partner confidence in complex sales.Acted as a strategic liaison between partner sellers and Cisco’s field teams, aligning on target accounts, growth priorities, and solution positioning.Trained and coached partner AMs and engineers on Cisco solutions, pricing, and customer conversation strategies.The Cisco SLED Accelerator equips teams with the insights, strategies, and tools needed to succeed in the public sector—helping them navigate complex buying processes, align to SLED-specific priorities, and accelerate pipeline development.Three flexible program formats:• SLED Navigator – our original, in-depth program• SLED SPRINT – a fast-paced, two-week version with the same impact• On-Demand – recorded sessions for flexible, self-paced learningProven results:• 42% of SLED Navigator partners saw over 100% growth• Among our top 12 partners, we saw an average growth of 803% over five quartersThis program has become a go-to resource for empowering sales teams and partners to win in SLED with confidence, clarity, and measurable success.Currently developing the Cisco AI Accelerator to enable partners on AI Ready Infrastructure, aligning TD SYNNEX strategy with Cisco AI solution sets, NVIDIA integrations, and Red Hat ecosystem plays.Regularly brief executive stakeholders at Cisco and within TD SYNNEX to ensure program alignment, stakeholder buy-in, and readiness for national rollout.
Education
Georgia Institute of Technology
Bachelor’s Degree
University of Washington
Certificate
2015 — 2016
Skills
- Product Development
- Direct Mail Programs
- Leadership
- Marketing Communications
- Market Research
- Blogging
- Lead Generation
- Editing
- Integrated Marketing
- Marketing Strategy
- Training Development and Delivery
- Direct Marketing
- Small Business
- Customer Relationship Management (Crm)
- Public Speaking
- Program Management
- Marketing
- Social Media Marketing
- Microsoft Excel
- Event Planning
- Email Marketing
- Content Writing
- Photography
- Management
- Advertising
- Direct Mail Campaigns
- Training
- Sales Presentations
- Social Networking
- Crm
- Strategy
- Strategic Planning
- Business Development
- Digital Marketing
- Product Management
- Social Media Management
- Collateral Materials Development
- Management of Individuals, Teams and Departments
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