Bhisham Bhateja

About Bhisham Bhateja

I am an operator-investor with deep experience in building, scaling, and profitably exiting consumer brands in the D2C, FMCG, and CPG space.As the Co-Founder & COO of The Man Company, I helped build the business from the ground up, scaling it from zero to a profitable ARR of ₹~350+ Cr, culminating in a successful exit to Emami. My work spanned finance, operations, supply chain, category development, NPD, and brand building—giving me a 360° view of what it takes to build and scale a high-performing consumer company in India. I also led key marketplace relationships and built strong omnichannel distribution capabilities.My professional journey began much earlier—running three canteens in college, followed by hands-on experience at Letsbuy and FabFurnish, and years of strategy and India-entry consulting across sectors including e-commerce, retail, automobiles, industrial equipment, consumer goods, and technology. These experiences shaped my approach to execution, problem-solving, and building businesses with long-term fundamentals.Today, I’m building Puresta—an efficacy-led lifestyle and personal care brand for women, focused on science-backed innovation, strong unit economics, and real consumer impact. Alongside this, I continue to operate as an angel investor, supporting early-stage founders with a builder’s mindset and an operator’s discipline.What I Bring to Founders & TeamsBuilding brands from scratchOperator-first approach with strong execution capabilitiesDeep expertise in profitability, capital efficiency & sustainable scalingExperience across D2C, omnichannel retail, e-commerce & distributionStrong understanding of consumer behaviour, category creation & product strategyCross-industry exposure from early consulting and marketplace experienceCurrent FocusFounder, Puresta – building a differentiated, high-performance consumer brandOperator-Investor – backing early-stage founders with hands-on support

Experience

1. Co-founder and COO

   Puresta

   Apr 2025 — Present · Gurugram, IN

Education

• Visvesvaraya Technological University

  Bachelor of Engineering (B.E.), Automobile

  1999 — 2003

• Hans Raj Model School

  12th standard school, Science

  1984 — 1998

• IBS Hyderabad

  MBA, Finance & Marketing

  2006 — 2008

Skills

• Business Development
• Negotiation
• Competitive Analysis
• Start-Ups
• Analysis
• Crm
• Channel Strategy
• Team Management
• Consulting
• Industry Analysis
• Strategic Consulting
• Management Consulting
• Marketing Strategy
• Leadership
• Project Planning
• Implementation
• Market Entry
• New Business Development
• Marketing
• Analytics
• Business Strategy
• Procurement
• Location Analysis
• Management
• Product Marketing
• Strategy
• E-Commerce
• Retail
• Project Management
• Entrepreneurship
• Strategy Development
• E-Commerce Consulting
• Business Analysis
• Market Research
• Sales
• Vendor Selection
• Business Planning
• Government Liasioning
• India Entry Strategy
• Strategic Planning