Bhawna Gupta

About Bhawna Gupta

15+ years of experience in GTM, Digital marketing, Media planning & ImplementationStrategic Leadership- Define and execute the overall marketing strategy aligned with the company’s business objectives. Collaborate with executive leadership (e.g, CEO, Sales Head, Product Head) to align marketing with business goals.Brand Management-Build, enhance, and maintain a strong, consistent brand identity across all channels.Oversee brand messaging, visual identity, and tone across marketing materials, website, and social media. Ensure brand compliance in all internal and external communications.Demand Generation & Lead Acquisition- Develop lead generation campaigns to support business growth. Manage digital marketing initiatives including SEO, SEM, PPC, email marketing, and webinars.Work closely with sales teams to ensure high-quality leads and optimize conversion rates.Product & Solution Marketing-Work with product teams to define go-to-market strategies for new products or solutions. Create compelling value propositions, messaging, and positioning for IT services, platforms, or solutions. Oversee development of sales enablement tools such as case studies, presentations, and solution briefs.Content & Thought Leadership- Lead content strategy including blogs, whitepapers, eBooks, and newsletters. Position the company as a thought leader in emerging tech areas (e.g, AI, cloud, cybersecurity). Manage PR efforts, press releases, and speaking engagements at industry events.Digital Marketing & Analytics-Oversee the company’s digital presence, including website, SEO, social media, and online reputation. Analyze campaign performance using tools like Google Analytics, HubSpot, and Salesforce. Use data to inform decisions and continuously optimize marketing ROI.Partnership & Ecosystem Marketing- Manage co-marketing activities with technology partners Align with technology partners to develop joint marketing campaigns. Ensure alignment with global partner program requirements (e.g, content syndication, MDF use).Team Leadership & Budgeting- Build and manage a high-performing marketing team.Allocate and manage the marketing budget effectively. Hire and manage agencies, freelancers, and marketing vendors as needed.

Experience

1. Associate Marketing Director

   Compliance Group Inc

   Jan 2022 — Present · Hyderabad, IN

Education

• Indira school of business studies

  PGDM, Marketing

  2008 — 2010

Skills

• Marketing Management
• Market Research
• Online Advertising
• Advertising
• Marketing
• Corporate Communications
• Brand Management
• Marketing Strategy
• Media Planning
• Account Management
• Team Management
• Marketing Communications
• Media Buying
• Marketing Research
• Competitive Analysis
• New Business Development
• Key Account Management