Bhawna Rath

Senior Associate Projects (Senior Content Specialist)- Digital @Healthy Aligned Living

Pune, IN

Program Coordination & ManagementExperience in Scrum, team handling, and end-to-end project coordination.Leading content strategy, development, and performance evaluation using dashboards.Ensuring smooth knowledge transfer for new and existing team members.Managing client interactions, supporting events, and presenting business reviews.Optimizing communication across multiple channels for efficiency.Technical & UX WritingResearching, writing, and editing content for FAQs, user guides, process docs, and feature updates.Collaborating with stakeholders, UX/UI teams, and developers to ensure accurate documentation.Crafting clear and user-friendly microcopy for digital interfaces and product adoption.Ensuring consistency through content reviews, proofreading, and testing (SIT & UAT).Digital Content Writing & StrategyDeveloping SEO-driven web content, blogs, case studies, and e-books to enhance brand presence.Creating social media content and multimedia scripts for brand storytelling.Conducting content audits, competitor analysis, and strategy planning.Consulting with clients and stakeholders on editorial guidelines and content frameworks.Leading team training sessions and participating in hiring panels for writing and instructional design roles.

Tilak Maharashtra Vidyapeeth, Pune

Master's in Journalism , Journalism

Savitribai Phule Pune University

B.A Sociology, Sociology

Tilak Maharashtra Vidyapeeth, Pune

Bachelor’s Degree, Journalism