Bhawna Kumar
Media Manager @Meta
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WORK HISTORY
Media Manager @Meta
Ottawa, ON, CA
Provide Best Practices and next steps solutions for campaign objectives, audience targeting and metric measurement- Provide Tailored advertising strategies to help clients learn and grow their advertising skills- Expert Guidance in creating advertising campaigns- Guide advertisers on how to use Ads manage- Advice and help in implementing Meta pixel- Review campaign optimization options with Advertisers - Review Ad placements and Ad creatives- Devise, plan, and implement digital marketing campaigns across Meta platforms- Provide up-to-date information on the latest Meta features- Provide strategic advice to help make ads more effective in the Meta auction system.
EDUCATION
CGC College of Engineering, Landran
Bachelor of Technology, Computer Science
University of Ottawa
Master's degree, Systems Engineering
ABOUT BHAWNA KUMAR
I’m a results-driven marketer with 4 years of experience developing and executing digital marketing strategies across various industries. I began my career working in-house and doing contractual client work for companies across technology, finance, and non-profit sectors.I lead the strategy, execution, and reporting for Paid Social campaigns (Facebook, Linkedin, Reddit, Twitter, Tiktok). My core focus in campaign optimization involves A/B testing and analyzing performance metrics for strategic decision-making in future campaigns. I have a proven track record in content development, brand positioning, and go-to-market strategies, with strong communication and collaboration skills that support cross-functional success. My focus on the work that I do is to drive measurable growth and deliver marketing solutions that strengthen brand performance, setting the foundation for long-term success.
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