Bhawna Chaudhary

About Bhawna Chaudhary

As an Industry Brand Strategist at TCS, I lead brand initiatives across multiple industries to position TCS as a trusted, relevant, and differentiated partner in the eyes of global customers. My focus lies in crafting insight-led narratives that reflect industry priorities, showcase TCS’s capabilities, and strengthen its presence in the customer consideration set. This involves aligning brand messaging with market trends, customer needs, and strategic business objectives to ensure consistency and impact across all brand touchpoints.My career spans strategic marketing, brand management, and multi-channel campaign execution across global markets. I have driven integrated marketing and communication strategies, spearheaded account-based marketing (ABM) programs, and executed lead-generation campaigns to accelerate business growth. My experience also includes planning and managing large-scale industry events, developing content strategies, creating impactful digital and social media campaigns, and producing high-quality marketing collateral to reinforce brand identity.This blend of strategic vision, cross-industry marketing expertise, and storytelling acumen enables me to shape branding efforts that resonate across sectors — from technology and life sciences to manufacturing, BFSI, and beyond — while keeping customer relevance at the core.

Experience

1. Industry Brand Strategist

   Tata Consultancy Services

   Aug 2025 — Present · Gurugram, IN

   As an Industry Brand Strategist at TCS, I lead initiatives that strengthen and differentiate the TCS brand across multiple industries, ensuring it remains a preferred consideration for global customers. My work focuses on crafting compelling, insight-led brand narratives that highlight TCS’s capabilities, industry relevance, and innovation leadership.This includes developing integrated branding strategies, shaping industry-specific messaging, and ensuring consistent articulation of TCS’s value proposition across campaigns, events, and digital touchpoints. By aligning narratives with market trends and customer priorities, I help position TCS at the forefront of conversations that matter across diverse industry sectors.

Education

• Dr. B.R. Ambedkar University, Delhi

  Master of Arts (MA), Development Studies

  2014 — 2016

• Delhi University

  Bachelor of Science (B.Sc.), Development Communication and Extension

  2011 — 2014

• MICA | The School of Ideas

  PG Certificate, Brand Strategy, Marketing & Communication

Skills

• Microsoft Office
• Communication Skills
• Project Management
• Report Writing
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Team Management
• Content Development
• Web Content Writing
• Google Adwords
• Community Development
• Internal Communications
• Data Analysis
• Research
• Management
• Leadership
• Public Speaking