Bhavya Pathak
Demand Generation & ABM @Sprinklr | ISB Co\'20
- Role
- Manager, Account Based Marketing at Sprinklr
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bhavya Pathak
With nearly 8 years of dynamic B2B marketing experience, I excel at planning, budgeting (over $2.5M), and executing demand generation activities. My toolkit includes ABM tactics, email marketing, outbound communications, field & virtual events, and digital campaigns to hit revenue targets. My expertise spans Demand Generation, ABM, Executive and Industry Marketing, Customer Marketing, Strategic Events, Digital Promotions, Marketing Analytics, GTM Strategy, and Sales Operations. I\'m all about staying ahead in marketing innovation, ensuring MQLs convert to opportunities faster. By leveraging data-driven strategies, I boost ROI through targeted investments in high-performing channels. At Sprinklr, I manage ABM and demand generation across North America, Europe, and APAC for core products like Sprinklr Social, Insights, Marketing, and CFM. I help account teams penetrate new accounts, cross-sell to the existing base, and close larger deals. I build strong relationships with buying centers through personalized content and interactions, aiming to increase marketing-sourced revenues and accelerate the sales pipeline. Outside of work, I\'m passionate about street photography and gardening. I love capturing the vibrant stories of everyday life through my lens and nurturing my terrace garden in Bangalore. Fun fact: My terrace garden is a green oasis in the city, filled with a variety of plants and flowers that I’ve lovingly cultivated.
Experience
Manager, Account Based Marketing
Jun 2023 — Present · Bengaluru, IN
Account Based Marketing *Spearhead 1:1,1: Few, and 1: Many ABM strategies, driving expansion and new logo growth in B2B, B2C & FSI Clusters whilst being a custodian of annual budget *Partner with sales/AEs for strategic account selection, based on contact coverage, propensity to sell, buying intent, and existing relationships *Oversee agency-driven hero campaigns, crafting hyper-personalized content for multi-channel distribution (virtual, field, emails, DM, paid ads)*Amplify Sprinklr’s mindshare in EMEA with bespoke roundtable events for C-suites and virtual masterclasses for practitioners *Publish influential thought leadership content and analyst reports such as Gartner MQ, Forrester Wave, Forrester TEI, IDC Whitepaper to secure net new contacts through content syndication *Design and execute nurture programs for engaged contacts using email marketing, demo days, direct mail, and community meetups *Track per-account coverage, engagement, and funnel movement with 6sense and Folloze, refining campaigns based on KPIs*Calibrate MQA scores and share biweekly reports of trending/emerging accounts with SDRs/AEs/Sales, driving pipeline acceleration and cross sell opportunitiesDemand Generation at Scale *Orchestrated Socialverse 2023, driving over 7K registrations from AMER, EU, and APAC for documentary-styled masterclasses by top social influencers. The campaign won three awards: CMI\'s Best Use of Influencer Marketing, On24’s Innovation Award, and Sprinklr’s Best Performance Award*Launched CX-WISE 2024 campaign, achieving 10K+ global registrations by collaborating with industry bodies such as LinkedIn, Reddit, AMA, Marketing AI Institute, and CMO CouncilC-Suite/Executive Events *Engaged C/C-1 personas from TAL across EMEA through GDS “Meet The Boss” Virtual Showcases, Reuters FSI Executive Roundtables, IDC Executive Luncheons in Dubai and Riyadh, CMO Council Advisory Board Virtual Meet-ups
Education
Delhi Public School, Risali, Bhilai
Higher Secondary School, Science and Economics
2009 — 2011
Indian School of Business
MBA, Dual Specialization - Marketing & Strategy , Class of 2020
2019 — 2020
SRM IST Chennai
Bachelor of Technology - BTech, Electronics and communication
2012 — 2016
Harvard Business School Online
CORe - Credential of Readiness
2018 — 2018
Indian School of Business
Master of Business Administration - MBA, Marketing & Leadership
MICA | The School of Ideas
PG Certification in Digital Marketing/Specialisation in Marketing Analytics, Digital Marketing
2018 — 2019
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