Bhavya Mehta

About Bhavya Mehta

Experienced User Experience Designer with a demonstrated history of working in the…

Experience

1. Lead User Interface Designer

   Fractal Ink

   Jun 2022 — Present · Mumbai, IN

   1 ) Honda Website revamp Link: - Developed style guides for visual elements such as branding systems, typography standards, color schemes, photography styles- Worked with the development team to ensure a smooth transition from concept to production-ready assets- Coordinated with external vendors or freelancers during the production - Collaborated with cross-functional teams including product owners, developers, marketers, copywriters, and stakeholders throughout the entire product cycle.Followed corporate brand guidelines to enable brand consistency across campaigns and marketing programs.2) TATA Motors GTME & Eguru - Conducted user testing sessions to evaluate effectiveness of creative concepts - Created user-centered designs by researching, sketching, wireframing and prototyping.3) Alinma Bank (Mckinsey Team) brainstorming sessions to generate innovative ideas for webpages and mobile apps- Collaborated with developers to ensure the technical feasibility of design solutions- Created interactive prototypes to demonstrate product concepts and features- Created UI, mockups, prototypes, and design specifications for websites and mobile apps- Identified opportunities for improving user experiences through A and B testing- Provided mentorship and training on UX and UI techniques to junior designers- Reviewed other designers\' work for accuracy and consistency with established standards- Maintained up-to-date knowledge of emerging technologies relevant to UI and UX design- Conducted interviews with users to gather insights into their behaviour patterns when using digital products or services.