Bhavya Lalwani
Senior Ux Researcher @Wayground (formerly Quizizz)
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WORK HISTORY
Senior Ux Researcher @Wayground (formerly Quizizz)
Bengaluru, IN
EDUCATION
Indian National Portage Association, Affiliated to International Portage Association, USA
Certificate course Management and Training For Learning Disabled, Special Education and Teaching
National PG College, Lucknow
Bachelor of Arts - BA, Psychology
ABOUT BHAVYA LALWANI
I am a UX Researcher with expertise in both B2B and B2C domains, passionate about understanding people and creating solutions that address real user needs. With extensive experience in foundational ethnographic research, usability testing (quantitative and qualitative), survey design, benchmarking, and field research, I specialize in identifying research topics and setting up feedback loops from scratch.I thrive in collaborative environments, working closely with design, development, and product teams to build research roadmaps that are relevant and actionable. I employ a variety of research methods—including interviews, surveys, usability tests (remote, lab-based, and unmoderated), and focus group discussions—to gather deep insights. Workshops and co-creation sessions with stakeholders are integral to my process to ensure alignment and actionable outcomes.Throughout my career, research insights from my work have resulted in - Development of profitable new products and featuresImprovements in key metrics, such as customer acquisition, retention, and engagementReduction in drop-offs and churnSpecialties - End-to-end research across multiple products, balancing detail and strategy, and fostering collaboration for optimal solutions.
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